2Labs Advisory
For owner-run service and trades businesses and small B2B sales teams, 2Labs is building Sales (a simple CRM for small pipelines) and Business (quotes, jobs, invoices and payments), both at $50 a month for the whole organization with no per-seat charge. PassCard, digital business cards at $30 a year, is available today.
Who we help · Small business

Software that does not assume you have an operations team.

Owner-run businesses get sold enterprise software with the enterprise removed. What is left still assumes somebody will configure it before it works.

Usually routes to
  • Sales
  • Business
  • PassCard

What small business need that most software does not provide.

  • No per-seat pricing — a five-person team should not pay five times
  • Something that works on day one without configuration
  • GST/HST handled correctly
  • The bookkeeping export your accountant actually wants
  • A quote-to-invoice path that does not live in three different tools
Where to start

What usually helps first

Live now

Digital business cards

Wallet passes, QR sharing and direct links. $30 a year for an individual, $300 for a team of 25.

PassCard

Coming soon

A CRM that needs no configuring

Deal in, worked, closed — nothing forgotten. $50 a month for the whole team, however many people use it.

Sales

Coming soon

Quotes, jobs, invoices, payments

Quote, do the work, get paid — in one place, with the bookkeeping export your accountant wants.

Business

Questions boards ask

Do you charge per seat?

No. $50 a month for the whole organization. Pipedrive at $44 per user costs a five-person team $220 a month.

When are Sales and Business available?

Both are still in development. Register interest and we will tell you when they are ready.

What can I use today?

PassCard is live and taking subscriptions.

Start wherever it is most urgent.