Everything a big agency does for a website. Priced for a non-profit.
Content audit, design system, accessibility, search and AI visibility. The full agency checklist, for $2,500. Then $50 a month (CAD) to run it, with unlimited pages and editors.
For Canadian not-for-profits, charities and member organizations. All prices in Canadian dollars.
The big-agency checklist
Every build includes all ten.
- Content inventory
- Goals and audiences
- Site structure
- Brand and design system
- Bespoke design and build
- Accessibility, with evidence
- Search (SEO)
- AI visibility
- Speed and security
- Launch, training and ownership
All ten. One fee of $2,500.
A website your staff can change by asking, in about three weeks.
Built from the content you already have, with something working to look at at every stage. AI does the sorting, drafting, building and checking. You make every decision, and nothing goes live until you say so.
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Week 1
- 1Content inventory
- 2Brand guide
- 3Site map
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Week 2
- 4Mock-ups
- 5Online givingWith Donors
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Week 3
- 7Switch over
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After launch
- 6Thank-yous and receiptsWith Donors
- 8Ask for changes
Eight steps. You sign off before each next week. Steps 5 and 6 apply if you take donations through 2Labs Donors.
The eight steps
- 1
Content inventory Week 1
We review every page and flag what is broken or stale. Most sites carry years of pages nobody reads.
You decideKeep, rewrite, merge or retire — page by page.
- 2
Brand style guide Week 1
Your colours, fonts, logo and voice, set once and checked for accessible contrast before anything is built on them.
You decideKeep what you have, refresh it or replace it.
- 3
New site map Weeks 1–2
Built around what visitors actually come to do, not around your org chart. Every old link still works.
You decideWhether it fits the people you serve.
- 4
Mock-ups Week 2
Not a picture of a website — a working site to click through on a laptop and a phone.
You decideThe direction. We change it while you watch.
- 5
Giving on your site Week 2 · with Donors
One-tap monthly giving, built into the pages rather than bolted on. Gifts go straight to your bank.
You decideThe funds and the suggested amounts.
- 6
Thank-yous and receipts After launch · with Donors
A thank-you and a CRA-compliant receipt for every gift, automatically, without anyone remembering to send one.
You decideThe wording and the signature.
- 7
Switch over Week 3
Same web address, moved on a quiet day. Staff training is included, and it takes an afternoon.
You decideThe launch day.
- 8
Update by asking After launch
Ask for a change in plain words. Preview it before it goes anywhere, and undo it in one click.
You decideWho can publish, and who can only suggest.
What we need from you
Six things. Most organizations already have five of them.
- Access to your current website and domain
- One decision-maker, about an hour per review
- Your logo files and any brand guide
- Programme photos you have consent to use
- For giving: your charity number and a Stripe account
- A launch day that is clear of other deadlines
The three weeks start when these are in hand. If a lot of writing is still to do, we will tell you that before we start rather than halfway through.
The eight steps are the schedule. This is what goes into them.
Agencies bill these as ten separate specialisms, each with its own jargon. We name each one the way they do, say what it actually means, and include all ten in the fixed fee.
Understand what you have
Before anything is designed, we find out what is on your site now and what it needs to do.
Content inventory also called a content audit
We list every page, document and PDF on your current site. Then we decide, one by one: keep it, rewrite it, merge it or drop it. Most sites carry years of pages nobody reads.
Goals and audiences also called discovery
Who comes to your site, and what do they need to do? Donate, volunteer, apply, find help, renew. We write it down so every page has a job.
Site structure also called information architecture
How pages are grouped and named, so a visitor finds what they need in two clicks, not ten.
Design it as a system
One set of parts, used everywhere. That is why it looks consistent and stays that way.
Brand and design system
Your colours, fonts, buttons and spacing, set once. Every page is made from the same parts, so a new page matches the rest without anyone designing it.
Bespoke design and build
Not a template. We work from your logo, your voice and your programs, and bring your content across with you rather than scraping your old site. A person reviews every page before you see it.
Make it usable and findable
This is the part most small-organization sites skip, and the part that decides whether people ever arrive.
Accessibility WCAG 2.2 AA
The site works with screen readers, keyboards and magnifiers. An automated check runs on every build, so it is tested, not just promised.
Search also called SEO
Clear page titles and descriptions, tidy page addresses, and your name, address and hours in a form Google understands. We also set up redirects so your old links still work and you keep what you have earned.
AI visibility
More people now ask ChatGPT, Claude or Gemini instead of searching. We write pages with a plain answer near the top, and add the behind-the-scenes labels that help AI tools read who you are, what you do and where.
Speed and security
Pages are built ahead of time and served from Canadian data centres. There is no live content system on the public site, so there is nothing to attack and nothing to keep updating.
Eight checks run on every page before it goes live.
- Title & meta
- On every page, not just the home page.
- Headings
- One H1 per page, in order.
- Local search
- Address, phone and hours in a form Google reads.
- Content
- Real text, never words baked into a picture.
- Freshness
- Events that have passed archive themselves.
- Images
- Alt text required before a page can publish.
- Conversion
- A way to donate on every page.
- Technical
- Fast to load, and WCAG 2.2 AA.
Hand it over
The goal is that you do not need us afterward.
Launch, training and ownership
We switch it over in one go, check that the redirects work, and tell Google the new site is there. Training takes an afternoon. If you can describe a change, you can make one.
Who does what, afterward roles and permissions
2Labs builds everything, trains your staff and supports you after launch. Your admins approve and publish changes and manage who has an account. Your editors ask for changes and draft them. If you take donations, only the people you name can see the donor list.
$2,500 to build it. $50 a month to run it.
A big agency staffs every item above as a separate specialist and bills for the hours. We do it differently, and that is the whole reason this number can be what it is.
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The build
$2,500
One time. All ten items, the three weeks, and staff training.
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Then, Sites
$50 / month
Hosting and content management. Unlimited pages and editors.
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Optional, Donors
$50 / month
Adds steps 5 and 6: giving on the site, thank-yous and CRA receipts.
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Not charged
$0
Setup, onboarding, migration, per-user fees and edit requests.
People decide. Software does the repeating.
Listing pages, drafting a first version and running checks are slow, repetitive and expensive when done by hand. We let AI tools do the first pass. A person makes every decision and reviews every page.
Built once, as a system.
Every site is made from one set of well-tested parts. We are not inventing new code for each page, so we are not billing you for it.
Nothing to maintain.
Static pages on Microsoft Azure in Canadian regions. There is no content system on the public site to patch, and no retainer for edits, so the monthly price stays the monthly price.
An agency charges you to make changes. We charge you not to need us.
- Changes take a sentence, not a change request.
- You own the content and the source code.
- No retainer for edits.
All prices in Canadian dollars. $150 a month replaces the $50 if you need multiple sites, an SLA and accessibility reporting. See the full price list.
What we can’t promise
We can’t promise you will be first on Google, or that ChatGPT will mention you. Nobody honestly can, and be careful with anyone who says they can.
What we can do is remove the common reasons sites get missed: pages that search tools cannot read, missing information, and broken links. That is most of the work, and it is the part that is in our hands.
And if your current site is in decent shape, we will say so. Sometimes the right answer is a few fixes, not a rebuild.
Questions about builds
How long does it take?
About three weeks from the day we have your content and your access, with a sign-off from you before each next week. If a lot of writing is still to do it takes longer, and we will tell you that before we start rather than halfway through.
What does it cost?
$2,500 CAD for the build, which covers all ten items and the three-week process. Then $50 a month for Sites — hosting and content management, with unlimited pages and editors. Taking donations on the site adds a Donors subscription, from $50 a month. No setup, onboarding or migration fees.
Is AI building my website?
AI does the first pass on the repetitive parts, such as listing pages, drafting and running checks. A person makes every design decision and reviews every page before you see it.
Will we rank on Google or show up in ChatGPT?
We can’t promise rankings or mentions, and nobody honestly can. We do remove the common reasons sites get missed: pages search tools can’t read, missing information, and broken links.
Can you meet a funder’s accessibility requirement?
Yes, and we can produce the evidence rather than just asserting it.
Who owns the site when it is done?
You do. The content and the source code are yours.
What if we already have a website?
Then we work out together whether a rebuild is worth it. Sometimes it is not, and we will say so.
What do you need from us?
Access to your current site and domain, one decision-maker for about an hour per review, your logo files and any brand guide, programme photos you have consent to use, and a launch day clear of other deadlines. If you want to take donations, your charity number and a Stripe account as well.
Can the new site take donations?
Yes, with 2Labs Donors. Online giving is built into the pages rather than bolted on, gifts go straight to your bank, and every gift gets a thank-you and a CRA-compliant receipt automatically. Without Donors we still build the site; you keep whatever giving tool you use now.
Start with a thirty-minute conversation.
We will look at what you have, tell you what it would take, and say honestly whether a rebuild is worth it.